![]() ![]() Scala's classically influenced approach is different again, spawning several imitators. At the other end of the age scale, the Chorus, a Massachusetts choir of over-70s, were the subject of an acclaimed 2007 documentary. The grassroots phenomenon is the PS22 Chorus, an amateur choir based in a Staten Island elementary school that has racked up more than 30m YouTube views, performed with Stevie Nicks and Katy Perry, and visited the White House. The commercial powerhouse, of course, is Glee, with its let's-do-the-show-right-here pizzazz. ![]() Their sudden international success is the latest symptom of a boom in enthusiasm for classic rock and pop songs reinterpreted by diverse groups of singers. They are sitting backstage at the Union Chapel in London, a few hours before their debut London appearance to mark the release of their first UK album, an eponymous collection of new and old recordings. "How motivated can you be?" marvels neat, shaven-headed Stijn, who is six years younger. "There was a Canadian girl asking to join Scala and she was willing to move to Belgium for a year just to be in the choir," says Steven, a droll, shaggy 41-year-old. By the end of the day, they had dozens of requests from concert promoters, advertising agencies, and women eager to join the choir. The brothers watched the page views mount as different time zones woke up and discovered the clip. Within hours of the trailer going online, Scala's website had registered 60,000 new US visitors. Not only did the contrast between the communality of the performance and the prickly isolation of the lyric work as a metaphor for Facebook's creation myth the dexterity of the trailer amplified the emotional potency of the music. It was the perfect combination of film and song. ![]() When David Fincher chose their decade-old version of Radiohead's Creep for the trailer of The Social Network, everything changed. Until that point their girls' choir, Scala, which specialised in performing songs by the likes of Nirvana and Depeche Mode, had been a strictly European concern, big in their native Belgium and neighbouring Germany but unknown in the US or UK. ![]() O n 15 July last year, a movie trailer changed Steven and Stijn Kolacny's lives. ![]()
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